I’ve seen in my own life many times that social media, something that should serve as a communication tool, can actually become a destination. For many it has become an end rather than a means.

Facebook has done a great job at making this possible for us. Zuckerburg has created a destination for all us to go online. Everything is embedded into Facebook and Facebook seems to be embedded everywhere else you go online. But what is the point of all this? Maybe the real question we should all be asking is this…